Witzmann Studio |
19943
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Sarah Witzmann Leslie’s creative venture

From Raleigh, North Carolina with a Graphic Design degree in hand, I followed my heart to Austin, Texas where I would play a pivotal role in the design efforts at a national picture frame company for over eight years. Since then, I have been working on projects for a wide range of clients and continue to be involved in every aspect of the design process from conceptualization to production.

My creativity does not begin or end at the computer. I also enjoy being creative behind my camera, at my easel, on my sewing machine, and of course with my two curious toddler boys. I excel in print and dabble in web, and am always looking for opportunities to expand my horizons.

The absence of design is a hazardous kind of design. Not to design is to suffer the costly consequences of design by default.

– From the ten principles of Design Necessity of the 1st Federal Design Assembly, 1973

Expertise

Print Design

Designing marketing collateral including signage, catalogs and HTML emails. Creating wedding invitations and printed material for special events.

Packaging Design

Creating fresh packaging concepts in accordance with marketing initiatives, brand standards and emerging trends. Accurately preparing dielines and files for press and final production.

Product Design

Conceptualizing product ideas including surface design and basic 3-D renderings.

Photography

Photographing and expertly retouching images. Performing and art-directing lifestyle photo shoots, with a thorough understanding of composition and styling.

Identity

Creating cohesive and effective identity suites and branding standards for companies large and small.

Trend Research

Researching market trends and performing industry research and competitive analyses.